Storytelling experience
2 minute readThe Fairy Sisters of Evaland
An invitation into Evaland. A story-rich digital world of gentle adventures, expressive characters, music and places to discover.
The brief
Build a doorway into another world.
The Fairy Sisters of Evaland is a gentle fantasy world centred on compassion, wisdom, joy and love. Its website needed to introduce more than a story: a whole atmosphere, with places to explore and personalities to meet.
We let the world lead the experience. Artwork establishes the feeling, while clear paths into characters, maps, stories and music give visitors a comfortable place to begin.
- Protect the gentle tone
- Let the artwork lead
- Offer several ways into the story
- Give every visitor a place to begin
The world
Places with their own personality.
The illustrated map turns the landscape into an invitation. Woodland homes, gardens and gathering places give the visitor a sense of where the story lives.
Supporting artwork lets individual locations hold the screen. The page rhythm leaves space for those details, balancing a rich fantasy setting with navigation that is easy to follow.
The characters
Meet the people who make it matter.
Character artwork provides a personal route into Evaland. The sisters give the world its emotional centre, connecting its values with individual personalities and stories.
A consistent presentation links portraits, descriptions and the wider landscape. Visitors can move between the people and places without losing the thread of the experience.
- Distinct character introductions
- A connected visual language
- Stories grounded in kindness
- Connect characters with their landscape
Exploration
More than one way to wander.
Some visitors begin with a story; others follow a picture or a piece of music. The site supports those different instincts through a gallery, story content, an illustrated map and listening experiences.
Language selection broadens access to the world. Each route remains part of the same welcoming experience, rather than becoming a separate destination with a different tone.
- Explore the map
- Browse artwork and stories
- Discover the music
- Keep all routes in one welcoming world
The foundation
Leave room for the imagination.
The design gives the creative material room to grow. Places, characters and stories can develop while the navigation continues to provide a familiar structure.
The result is an expressive home for a gentle fantasy project: visually rich, easy to enter and consistent with the values at its centre. Existing Evaland artwork is used throughout this case study.
- A coherent world across formats
- A welcoming pace
- Room for new chapters
- Grow without losing familiarity
The result
A welcoming digital home where the world’s characters, landscapes and stories feel part of the same imagination.
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